This is the second week in a row that several MEDIA meteorologists are forecasting a strong snowstorm for the northeast 6 days in advance. Last week, Accuweather.com posted articles and map discussions explaining how the NYC and Philadelphia metro areas would receive up to three feet of snow from a storm lasting 72 hours. This forecast was produced 6 days ahead of the forecasted storm. As we moved closer to the actual event, models were still all over the place but it did become apparent that we would receive several inches of snow. Accuweather's call for 3 feet of snow was simply a ratings ploy and it worked until the storm actually arrived and we saw snow totals in the range of 12"-18". That is a long way away from 3 feet of snow originally forecasted. Accuweather's call for 3 feet of snow was simply a ratings ploy and it worked until the storm actually arrived and we saw they were a few FEET short in their forecast.
The day AFTER that snowstorm, while all of us were digging ourselves out, some local news outlets began hinting at another strong snowstorm for next week. One meteorologist, who will remain nameless, had the audacity to even mention BLIZZARD. Is there a possibility for a storm next week? Absolutely. Forecast models have been and still are calling for the development of a Low pressure system over Oklahoma that will travel east. The question remains as to what type of precipitation we will see. Most models are showing a western track that will provide much of the Philadelphia and NYC metro areas with a rain/sleet event and not a snow event.
2005 Atlantic Hurricane Season |
To my fellow peers in the media, I know ratings are key, but so is respect. Respect is a two-way street. You show respect to your viewers by giving an HONEST and RESPONSIBLE forecast and they will return that same respect. Don't let your hubris get the best of you. Trust the science.
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